agnts.usby Hodgson AI

AI agents for small businesses, in plain English.

Luca’s, Main StreetLive. Saturday, 9:14 pm

  1. Customer: Hi, any chance of a table for 8 tomorrow around 8?

  2. Agent: We can do 8:15 or 8:45. Which works?

  3. Customer: 8:15 please. Name is Priya.

  4. Agent: Booked for 8 tomorrow at 8:15, Priya. See you then.

Booked while the host was seating table 12.

A phone that always gets answered, a customer who always gets a reply, and a calendar that fills itself. It never goes to lunch and never takes a day off.

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The trial is HighLevel’s. Hodgson AI earns a commission if you sign up through this link.

  • 7:42 pmMissed callBooked for 8:15
  • 12:03 amQuote form submittedSite visit, Tuesday 9:00
  • Day 6No reply to the menuTasting booked, deposit paid
  • Sat 2:10 pmNew five-star reviewReply posted
  • Mon 10:00 amRegulars quiet for 3 monthsOffer sent with a booking link
  • 3:30 pmCancellationWaitlist texted, slot refilled

What an agent actually is

An automation

Follows a rule you wrote. "When a form comes in, send this text." It does exactly that, every time, and nothing else.

  • YesSends a reply when a form comes in
  • NoAnswers questions about hours, prices and services
  • NoBooks the appointment and sends the confirmation
  • NoFollows up until they answer
  • YesLogs what happened in your CRM

A chatbot

Answers questions. Ask about hours, it tells you the hours. Ask it to book you in, and it usually hands you a link.

  • YesSends a reply when a form comes in
  • YesAnswers questions about hours, prices and services
  • NoBooks the appointment and sends the confirmation
  • NoFollows up until they answer
  • NoLogs what happened in your CRM

An agent

Does the job. It answers the call, works out what the customer needs, checks the calendar, books the slot, and sends the confirmation. Then it logs what happened in your CRM.

  • YesSends a reply when a form comes in
  • YesAnswers questions about hours, prices and services
  • YesBooks the appointment and sends the confirmation
  • YesFollows up until they answer
  • YesLogs what happened in your CRM

The agents, and what each one does for a small business

These are the agents HighLevel offers today. Each one handles one part of the work you or your front desk do now.

  • 7:42 pm

    Missed call

    Booked for 8:15

    AI Receptionist

    Answers the phone around the clock, finds out why the customer is calling, and either books them in or takes a message you see straight away.

    In your business: A caller wants a table for eight on Saturday while your team is slammed on Friday night. The receptionist checks availability, books it, and texts the confirmation.

  • 12:03 am

    Quote form submitted

    Site visit, Tuesday 9:00

    AI Scheduler

    Collects the details an appointment needs, offers open times, books the slot, and sends reminders that cut no-shows.

    In your business: A homeowner fills in your quote form at midnight. By the time they close the tab, they have a site visit booked and a reminder set for the morning of.

  • Day 6

    No reply to the menu

    Tasting booked, deposit paid

    AI Sales Agent

    Follows up with every inquiry, from any channel, until they book or say no. It answers questions and handles the back-and-forth.

    In your business: Someone asks about a catering menu on Instagram, then goes quiet. The agent checks in twice over the week, answers a question about dietary options, and takes the deposit.

  • Sat 2:10 pm

    New five-star review

    Reply posted

    AI Reputation Agent

    Asks happy customers for reviews at the right moment, and drafts a reply to every review you receive, in your voice.

    In your business: A five-star review lands on Google on Saturday. By Saturday afternoon it has a warm thank-you under it that sounds like you wrote it.

  • Mon 10:00 am

    Regulars quiet for 3 months

    Offer sent with a booking link

    AI Marketer

    Writes and sends campaigns to the customers who should hear from you: regulars who went quiet, seasonal offers, people who asked but never bought.

    In your business: Everyone who hasn’t visited in three months gets a friendly "we miss you" with an offer and a one-tap booking link. You never have to remember to send it.

  • 3:30 pm

    Cancellation

    Waitlist texted, slot refilled

    Agent Studio / Managed Agents

    Build your own agent by describing it in plain English (Managed Agents, formerly Super Agents), or wire one up step by step (Agent Studio). For jobs the ready-made agents don’t cover.

    In your business: "When someone cancels, offer the slot to the waiting list by text, first come first served." Describe that, and you have an agent that does it.

Try the agents free for 14 days

What this looks like in your business

Pick the one closest to you. The moments are the same ones you deal with every week.

A barista handing a takeaway coffee to a customer across the counter

Restaurants & cafés

Full service, fast casual, coffee, bakeries.

  1. The call during the rush

    The phone rings at 7pm on Friday and nobody can get to it. The agent takes the reservation or the pickup order and sends the confirmation, so the host stays on the floor.

    Handled by AI Receptionist

  2. The catering inquiry

    An office manager asks about lunch for forty. The agent sends the menu, answers the questions, books the tasting, and follows up if they go quiet.

    Handled by AI Sales Agent

  3. The regular who stopped coming

    Everyone who used to come in weekly and hasn’t in six weeks gets a personal note and an offer. The ones who come back are off the list.

    Handled by AI Marketer

Neutral-toned clothing hanging on racks in a boutique showroom

Local retail

Boutiques, hardware, specialty food, gift shops.

  1. "Do you have this in stock?"

    The question comes in by text, Instagram and phone all day. The agent answers from your inventory, holds the item, and books the pickup.

    Handled by AI Receptionist

  2. The cart they abandoned

    Someone added three things online and left. The agent checks in, answers the sizing question that stopped them, and brings them back to finish.

    Handled by AI Sales Agent

  3. New arrivals

    When the spring line lands, everyone who bought last spring hears about it first, with a link to shop, without you building a list.

    Handled by AI Marketer

A roofer tearing off old shingles on a house roof

Home services

Roofing, HVAC, plumbing, electrical, landscaping.

  1. The missed call

    A homeowner with a leak calls while you are on a roof. The agent gets the address and the problem and books the earliest slot, so they never call the next company on the list.

    Handled by AI Receptionist

  2. The estimate that went quiet

    You sent a quote and heard nothing. The agent follows up over the next two weeks, answers the financing question, and books the job when they are ready.

    Handled by AI Sales Agent

  3. After the job

    The day after the work is done, the customer gets a thank-you and a review link. Your Google rating climbs without anyone asking in person.

    Handled by AI Reputation Agent

A barbershop chair in front of a mirror

Salons & barbers

Hair, nails, barbershops, lash and brow studios.

  1. The no-show

    Reminders go out by text two days before and the morning of. If the client replies "can’t make it," the agent rebooks them and offers the slot to the waiting list.

    Handled by AI Scheduler

  2. The regular who is overdue

    Everyone who is six weeks past their last cut gets a friendly nudge with a link to book. You never have to remember to send it.

    Handled by AI Marketer

  3. The Instagram DM

    "How much for balayage?" at 11pm. The agent replies, explains the consultation, and books it. Your stylist wakes up to a full day.

    Handled by AI Sales Agent

How to start

  1. 1

    Start the free trial

    Fourteen days free on any plan. Turn on the AI Receptionist first; it is the one you will feel by the end of the week.

    Start the trial
  2. 2

    Take the 5-Day Challenge

    One short session a day. By Friday you have the core of your business running on it.

    Join the challenge
  3. 3

    Go deeper with the Bootcamp

    For the owner who wants to own the setup rather than outsource it.

    See the bootcamp

Hear it answer your phone.

Free for 14 days. The AI Receptionist takes an afternoon to set up, and you will know by Friday whether it earns its keep.

Start your free 14-day trial

The trial is HighLevel’s. Hodgson AI earns a commission if you sign up through this link.

Questions owners ask

Does this replace my staff?

No. It takes the calls they miss, the follow-ups they never get to, and the reminders they forget. Your people spend their day with the customers in front of them.

What does it cost?

The trial is free for 14 days on any plan. After that, HighLevel charges a monthly platform fee, and some AI features carry usage-based charges that can apply during the trial too. Billing starts automatically when the trial ends unless you cancel. The current plans and AI pricing are on HighLevel’s site.

How long does setup take?

A working AI Receptionist takes an afternoon. A fully set up business, with scheduling, reminders, reviews and win-back campaigns, is a week or two of part-time effort, or the 5-Day Challenge.

Will customers know they are talking to an AI?

That is up to you. You decide how the agent introduces itself and what it sounds like. Whenever a customer asks for a person, it hands the conversation to you or your team with the full history attached.

Free 14-day trial